A couple of weeks ago, I wrote about creating a compelling vision story, with the underlying assumption that the vision is often crafted by a leader and their leadership team. While that may often be the case, I’ve found the sooner leaders engage everyone in the organization in making the vision part of their collective … Continue reading Make it OUR story
Create a compelling story
“People change what they do less because they are given analysis that shifts their thinking than because they are shown a truth that influences their feelings.” – John Kotter As leaders, we can increase our effectiveness in communicating our organization’s vision and mission, by remembering that we must appeal to people’s emotions first. As John … Continue reading Create a compelling story
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